A premier electrical company based in Colchester, Essex. Offers highest quality, well trusted and reliable electrical and renewable energy services throughout the whole country.
NICEIC Approved - RECC Certified - City & Guilds
Clients including Marstons | Colchester Council | Solar Air UK | EMH SOLAR LTD | Sports Direct
ALKAG LTD specialises in Domestic and Commercial Electrical installations, repairs and maintenance. Specialists in Renewable Energy and vehicle Charging Point Installations, Alkag Electrical Ltd can provide the highests quality electrical services in Colchester and Essex. We were asked to create unique and outstanding branding for this Electrical Contractor Company. We designed the logo, business cards, letterheads and compliment slips, as well as sourcing stock for the print. The corporate identity was completed with the design of a CMS driven website that we designed and built to look and feel fantastic.
I was responsible for designing and developing the website including all wireframes, the overall user experience and the user interface, as shown below including full SEO and day to day management.
I have designed and printed high quality business cards as well as flyers, social media designs, work wear, promotional products such as mugs and pens. Also now at the stage of designing companies van signage.
Upon receiving the initial deposit for the logo and signed agreement, I started researching the project which included looking up their competitors, researching their industry and searching for other logos in similar categories. I took notes & often found myself brainstorming / sketching along the way.
On a side note, I’ve found one of the best methods of finding out what designs to avoid, is by using Google Images & searching for something like “electrician logo” or “electrical services logo”. If these logos are appearing on the first pages of Google, you know you have to stay clear of these concepts.
Brainstorming, Sketching & Conceptualising
After completing the initial stages of the research, I got more involved in the creative process. This involved a lot of mind mapping, sketching and experiments on paper and the computer.
After I had the final logo in greyscale, I tried out colour combinations and came down to a bright yellow and light orange and a complementing black as seen below. This color scheme definitely stands out in a sea of yellow & orange Electrical companies.
After settling on the final design, I sent it off to the client, it was approved and that was that, they were ready to set sail.